Who Moved My Singapore Cheese

PAP takes fight online
[See Link]

I refer to the above linked news article.

I don't think PAP nor PM Lee understands the core issues that are going to decide which camp the electorate is going to be in come the next election. It's not about taking the "fight" to a new platform, nor is it about taking on any sort of fight...heck it is not even a fight between PAP and the opposition.

The current climate that I see and hear around me, of the middle and lower class citizens, does not concern itself with the quality of the opposition parties anymore. Singaporeans are tired of the empty promises, of the endless mirage of a better four years. We are, if my eyes and ears and heart serves me well, simply a bunch of new generation citizens awakening to the possibilities of change for the better for our nation, even if it means taking a leap of faith with a less proven political candidate.

As a good friend once so sharply remarked, there are really such an astonishing number of angry Singaporeans who are feeling shortchanged by the current batch of leaders that he doesn't understand how it is even remotely possible that anybody with the half-hearted, pre-medidated intention of promoting PAP online can stand to be counted. The tirade of disillusioned and disbelieving citizens will white wash any of such efforts, barring legal threats to spread fear among citizens of course.

As the next election draws nearer, we can see a flurry of political activities starting to emerge out of nowhere. But one observation I'll like to make here is this: much like in the world of marketing and advertising, the target audience can and will evolve to become less susceptible to the old tricks and gimmicks. One can only fall for the "New and Improved!" claim that many times, before deciding it's time to stop trusting a brand. The conundrum that faces our PAP government now is this; hard sell is probably going to backfire against a skeptical crowd, yet soft sell is not going to give them too much of a comfort of ensuring success with good confidence in such a short time.